An organisational research project connected to a physical space and the concept of sharing economy

Malmö city has developed from an industrial city to a knowledge city with services in focus. The old industrial areas behind the central train station is nowadays housing 15 000 students at Malmö University, the incubator Minc, the media house Media Evolution City, Swedish National Television, restaurants, big consultancies and more. These organisations are located within an area shaped like a line close to the ocean and the city centre. The question is, how can we gather all this valuable knowledge within the organisation in order to create new collaborations, innovations and meeting places?

Is or could Malmölinjen, previously known as The Line, become Sweden’s first centre for sharing economy?

In order to explore this question Malmö city and SHUHUU organised a one day conference full of inspirational talks and workshops. The focus was sharing economy and future workplaces and 80 participants from different organisations within the line attended. The conference and all brilliant ideas were documented by SHUHUU in this report. After the conference a member organisation for all the organisations within the area Malmölinjen was founded. SHUHUU are part of the board.

The project included

  • Research
  • Concept development
  • Strategic communication
  • Workshop design & facilitation
  • Report delivery